MATCHABUYA begins its story through scent with clarifying matcha brightened by bergamot and lemongrass, then deepens into a tranquil forest of hinoki and cedarwood before settling into a clean base of musk and briny seaweed that evokes the serene feel of Japanese temples and traditional bathhouses.

The demand for sweet, edible-smelling perfumes has skyrocketed with the rise of diet culture, but with the rise of gourmands, consumers are after more than just over-the-top sugary scents. Complex, sophisticated blends that capture unexpected culinary nuances and layered depth are sought-after, and within this category, matcha has emerged as an in-demand note for its earthy, slightly bitter, and uniquely comforting qualities that express green freshness and grounded refinement.